How To Use Twitter
by Ronald Meijerink
Anyone involved in network marketing over the Internet should integrate Twitter into their marketing mix. Twitter is a somewhat unique social networking site that limits entries to 140 words or less. Clearly, with a Twitter entry - or a Tweet as it's called - the marketer cannot put forth an extended marketing message. But that's not what Twitter is really designed to do. Twitter is a way of staying in touch with people on a real-time basis. You send a Tweet when something important happens, or when you want to update everybody in your contact list about something.
Like other social networking sites, Twitter requires users to follow other users similar to declaring a friend in Facebook. The use of Twitter starts by inviting people to sign up and follow you on your website or your blog. Anybody who chooses to follow you on Twitter will then receive all of your updates.
Once you have a following, use Twitter to keep them posted on the latest and greatest coming from your business. The use of Twitter is particularly valuable when sending out notices of a new product, a new opportunity, or something that has dramatically changed in your enterprise. Use the 140 word entry to serve as a teaser promising even better information, or a special deal by following a link which you include in the entry.
Twitter leverages the real-time capabilities of the Internet because it allows you to reach out to your constituency as soon as something important happens. By keeping in front of the people who've chosen to follow you, you build your bond with them, ensuring their loyalty and selling them additional products and services. In any marketing environment, the power of unobtrusive real-time communications cannot be understated.
As with any other social media however, using Twitter requires an understanding of the mechanics of the site. Make sure you are aware as to the rules and regulations regarding the use of Twitter, and make sure that all of your entries comply with their rules. Even if you are not yet familiar with how Twitter operates or what it can do for you, it is a powerful tool that clearly needs to be considered. Sign up for the service, and begin inviting your team, your customers, or even your prospects to begin following you on Twitter.
Resource Goarticles
Like other social networking sites, Twitter requires users to follow other users similar to declaring a friend in Facebook. The use of Twitter starts by inviting people to sign up and follow you on your website or your blog. Anybody who chooses to follow you on Twitter will then receive all of your updates.
Once you have a following, use Twitter to keep them posted on the latest and greatest coming from your business. The use of Twitter is particularly valuable when sending out notices of a new product, a new opportunity, or something that has dramatically changed in your enterprise. Use the 140 word entry to serve as a teaser promising even better information, or a special deal by following a link which you include in the entry.
Twitter leverages the real-time capabilities of the Internet because it allows you to reach out to your constituency as soon as something important happens. By keeping in front of the people who've chosen to follow you, you build your bond with them, ensuring their loyalty and selling them additional products and services. In any marketing environment, the power of unobtrusive real-time communications cannot be understated.
As with any other social media however, using Twitter requires an understanding of the mechanics of the site. Make sure you are aware as to the rules and regulations regarding the use of Twitter, and make sure that all of your entries comply with their rules. Even if you are not yet familiar with how Twitter operates or what it can do for you, it is a powerful tool that clearly needs to be considered. Sign up for the service, and begin inviting your team, your customers, or even your prospects to begin following you on Twitter.
Resource Goarticles
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